Effective Date: 1 August 2025
Last Updated: 1 August 2025
By visiting and using this website, DementiaWho.com, you accept and agree to be bound by this Privacy Policy. If you do not agree, please stop using the site.
Information We Collect
We collect information in the following ways:
- Newsletter sign-up – name and email address when you subscribe
- Contact form – details you choose to provide when you contact us
- Comments – name, email, comment text, and IP address for spam detection
- Analytics – website usage data through Google Analytics, Microsoft Clarity, and Clicky Analytics
- Advertising and affiliates – cookies that track ad performance and affiliate purchases
- Hosting logs – IP addresses, browser type, and access times recorded by our hosting provider for security and performance
- Social media features – data collected if you use sharing buttons or interact with embedded content
How We Use Your Information
We use your information to:
- Provide content and respond to enquiries
- Send newsletters if you subscribe
- Manage comments and prevent spam
- Analyse website traffic and improve user experience
- Display ads and track affiliate commissions
- Maintain site security and performance
We do not sell your personal information.
Cookies and Tracking
We use cookies and similar technologies for analytics, advertising, affiliate tracking, and functionality such as remembering preferences. For more details, please see our Cookie Policy.
Legal Basis for Processing
If you are in the UK, EU or EEA, we process your data under the following legal bases:
- Consent – newsletter sign-ups, comments, and cookies
- Legitimate interest – running and improving the site, preventing spam, monitoring performance
- Legal obligation – if disclosure is required by law
International Data Transfers
Our website uses third-party services including analytics, hosting, advertising, and email providers. This may involve transferring data outside the UK or EU. Safeguards such as Standard Contractual Clauses are applied where required.
Data Retention
- Newsletter data is kept until you unsubscribe
- Contact form submissions are kept until we respond
- Comments remain unless removed
- Analytics data is retained under Google, Microsoft, and Clicky’s policies
- Hosting logs are kept for security and deleted according to provider policy
Your Rights
Depending on your location, you may have the right to:
- Access, correct, or delete your personal data
- Withdraw consent at any time (unsubscribe from newsletters or manage cookies)
- Object to processing, including personalised advertising
- Request a copy of your data (data portability)
To exercise these rights, contact us at [insert your email]. UK and EU residents may also contact their data protection authority.
Children’s Privacy
This site is not intended for children under 16. We do not knowingly collect personal data from children.
Third-Party Services We Use
We work with the following providers:
- Google Analytics – website usage tracking
- Microsoft Clarity – heatmaps, session replays, and behavioural analytics. For more information, see the Microsoft Privacy Statement
- Clicky Analytics – visitor tracking. See Clicky’s privacy policy
- Google Ads and affiliate networks – advertising and commission tracking
- Email service providers – newsletter delivery
- Hosting provider – server logs and site security
- Akismet or similar tools – comment spam prevention
- Social networks – sharing and embedded content
Affiliate Disclosure
Some posts on DementiaWho.com contain affiliate links. This means that if you click through and make a purchase, I may earn a small commission at no extra cost to you. Affiliate partners may use cookies or similar technologies to track that you came from this site.
I only recommend products or services that I genuinely believe may be helpful for caregivers and families. Any commissions earned help support the running costs of this website and allow me to keep sharing resources.
Analytics and Tracking
We use analytics services to understand how visitors interact with the site:
- Google Analytics tracks visitor numbers, traffic sources, and behaviour
- Microsoft Clarity provides heatmaps, session replays, and interaction data for site improvement and advertising. It uses first- and third-party cookies and other tracking technologies. For details, see the Microsoft Privacy Statement
- Clicky Analytics tracks visitors, pages viewed, and referrer information. See Clicky’s privacy policy
These services may be used for optimisation, fraud/security purposes, advertising, and improving user experience.
International Privacy Rights
California (CCPA/CPRA): California residents have the right to know what personal information we collect, request deletion of their personal information, opt out of the sale or sharing of personal information, and not be discriminated against for exercising these rights. To exercise these rights, contact us by using our contact us form here.
Other US States: Residents of certain US states may also have rights to access, delete, or opt out of the use of their personal information for targeted advertising. You can exercise these rights by using our contact us form here.
Canada (PIPEDA): Canadian residents have the right to access the personal information we hold about them and request corrections if it is inaccurate. To make such a request, please contact us by using our contact us form here.
Security
We take reasonable steps to protect your data but cannot guarantee complete security of online transmissions.
Updates to This Policy
We may update this Privacy Policy from time to time. Updates will be posted here with a revised effective date.
Contact Us
For questions about this Privacy Policy, submit a contact us form here.
Website: https://dementiawho.com
